David Gargaro
Consulting Editor

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Blog

Read my blog postings on LinkedIn, which are listed below.


Describing features versus benefits (February 27, 2015)

When I tell potential clients about what I do, I tend to focus on features, as it is relatively easy to describe what I do. I provide writing and editing services and support. Continued...

Investigating and implementing good business ideas (February 23, 2015)

I enjoy reading blogs written by editors, writers, marketers and entrepreneurs, as they have a lot of great ideas that can be implemented in my business. Continued...

Top 10 grammatical complaints... from 1986 (February 17, 2015)

I came across a top ten list of grammatical complaints, which came about from a survey on the BBC Radio 4 series called English Now. This list dates back to 1986, so it was interesting to see how things have (and have not) changed in 20 years. Continued...

Ten principles of clear legal writing (February 17, 2015)

Legal writing has often had a problem with being long-winded and difficult to read. Current legal writing is moving toward plain language and being easier to understand. Continued...

Home office or coffee shop? (February 13, 2015)

In the past, I have had to run out to my local coffee shop (either Tim Hortons, Second Cup or Starbucks, depending on my mood) to email a project to a client because of spotty Internet access. Continued...

How to write concise sentences (February 9, 2015)

Concise sentences are powerful and effective. Get to your point more quickly to get a better response from your reader. Continued...

How to write effective press releases (February 6, 2015)

I recently edited a client's press release, which he uses to promote his clients' products, services and businesses through social media. It was relatively well written, but it did need some fine tuning, beyond the usual copy editing. Continued...

Five lessons learned from poor customer service (February 2, 2015)

Can freelancers, the self-employed and small businesses learn something positive from a negative customer service experience (other than not doing what they did)? Continued...

Using argumentation and persuasion in business writing (January 30, 2015)

Argumentation is a form of exposition that goes further than explanation, as it involves convincing the reader to agree with the writer's case. Persuasion goes further than argumentation, as its goal is to impel the reader to follow a certain action or adopt a particular view. Continued...

Eight ways to get more out of interviewees (January 26, 2015)

I write business profile articles, which means that I have to interview business owners and their employees. Some people really know their business, and are very adept at answering interview questions. Continued...

Turning down clients (January 23, 2015)

There's a saying that goes something like, "If you try to please everyone, you will end up pleasing no one." This edict applies directly to freelancers and the self-employed. Continued...

Using explanation in your business writing (January 19, 2015)

Explanation is a common technique in many types of writing. Any time you answer a question, you are explaining something to the person asking the question. Continued...

Letting go of your writing (January 16, 2015)

When I worked as a managing editor of a small publishing company, I used to tell my freelance writers to be objective about their writing. I reminded them that they were hired to write content for the company, and to not take any constructive criticism too seriously. Continued...

Exposition and business writing (January 12, 2015)

Exposition involve explaining some element of the human experience. It can involve presenting facts, opinions, theories or arguments. Exposition is useful for many forms of business writing, including memos, reports and articles. Continued...


Five ways to emphasize sentences (January 9, 2015)

Emphatic sentences communicate your point in a forceful manner. There are several devices that enable you to achieve this goal. Continued...

Using parallel structure to make coherent sentences (January 5, 2015)

Coherent sentences involve using parallel structure, which involves using the same grammatical form for words, phrases or clauses that have equal value and similar function. Continued...

Arranging elements logically to make coherent sentences (December 29, 2014)

Coherent sentences involve wording and arranging the different elements in a logically connected manner.There are four key errors that affect the logical arrangement of sentences. Continued...

Unity and complete sentences (December 22, 2014)

When constructing effective paragraphs, each paragraph should be based on a central thought or idea. Similarly, each sentence should express one complete thought. Continued...

Writing while travelling (December 19, 2014)

Several years ago, I travelled to Italy for a family vacation. I had to complete a project while I was away... Continued...

Make sure to use the right word (December 15, 2014)

We've often heard famous people being quoted using the wrong words during interviews, and sometimes making up their own words. Continued...

Top 10 criteria for editing your articles and documents (December 12, 2014)

I found some great editing advice in The Elements of Editing: A Modern Guide for Editors and Journalists by Arthur Plotnik. It's called "Criteria for Evaluating Manuscripts." Continued...

Making document revisions (December 8, 2014)

It is very difficult (perhaps impossible) to write a perfectly organized document that is error-free in one draft. The purpose of the first draft is to plan and organize your thoughts. Continued...

The compulsive editor (December 5, 2014)

Many people have asked me, "What does an editor do?" One possible answer is, "An editor ensures that the reader can understand what is being read." Continued...

Crafting effective paragraphs (December 1, 2014)

Paragraphs are groups of related sentences, or groupings of related ideas. A paragraph can be viewed as a short essay; focus on a single thought that can stand on its own apart from the rest of the paragraphs. Continued...

The seven beacons of excellent writing (November 28, 2014)

The Writer's Digest Guide to Good Writing provided me with another great article to discuss here. It's entitled "The Seven Beacons of Good Writing" by Gary Provost. Continued...

How to write better articles (November 24, 2014)

I came across an article in The Writer's Digest Guide to Good Writing called "Take Five: The Most Common Mistakes Among Beginning Freelancers," which was written by M.L. Stein in 1976. Continued...


How to write how-to articles (November 17, 2014)

How-to articles describe a topic to the reader, and then explain what the reader should learn from the article. They provide advice as well as information. Continued...


The ten deadly sins of writing (November 10, 2014)

Some time ago, I read an article on the ten deadly sins of fiction writing. The points can be applied to any type of writing, so I've edited them to make them more applicable to business and marketing writing: Continue...


How to sell your message (November 3, 2014)

Selling your message is an excellent way to get results with your business writing. Continue...

Organizing your writing (October 31, 2014)
Many writers gloss over the organization process because "it has nothing to do with writing." Continue...


Before you start writing (October 27, 2014)

Recently, someone asked me what they should do before they begin writing. There are many things that one should do to prepare, but I thought that it would be simpler to provide two key points to ponder: Continue...


Who's the reader? (October 20, 2014)

Many people consider their goal or purpose when writing letters, articles, newsletters, emails. Continue...


Begin at the end: The call to action (October 17, 2014)

Have you ever watched a show or read a book that had an unsatisfactory ending? Even though you enjoyed everything else, the ending left you wanting or unfulfilled. Continue...


Becoming the personal choice (October 14, 2014)

I work on different writing and editing projects, and I pick up information that I can apply to my professional and personal life. Continue...


Using headlines to grab the reader's attention (October 10, 2014)

Headlines are powerful tools, as they can pull people into reading your email, article, book, website, newsletter, etc. Continue...


Principles of business success (October 6, 2014)

I was organizing some notes from past seminars and came across a presentation called "Principles of Business Success" by Rosanne Carcasole. The principles were as follows: Continue...


Time for a change? (October 1, 2014)

I've read several articles about making changes in one's business and life, and it led me to an interesting thought. Continue...

Ensuring the accuracy, clarity and integrity of your message.

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